What is Long-Tail Keyword?
Definition
Long-tail keywords are specific, multi-word search phrases with lower search volume but higher intent and conversion rates, typically easier to rank for than broader terms.
Why long-tail keyword matters
Long-tail keywords matter because they represent specific user intent. Someone searching for 'best running shoes for flat feet under $100' knows exactly what they want, making them more likely to convert than someone searching just 'shoes.'
Long-tail keywords are typically less competitive because they have lower volume. This makes them accessible targets for newer sites or those without strong domain authority, providing opportunities to build traffic and authority.
Collectively, long-tail keywords represent the majority of searches. While individual terms have low volume, targeting many long-tail keywords can generate substantial aggregate traffic with higher quality.
Key concepts and types
- •Specificity and intent
How longer, more detailed queries reveal clearer user intent. - •Lower competition
Reduced difficulty ranking for specific phrases compared to broad terms. - •Higher conversion rates
More specific intent typically leads to better conversion performance. - •Aggregate volume
How many low-volume keywords combine to create significant total traffic. - •Content depth
Long-tail keywords often require more detailed, specific content to rank.
Common misconceptions
- ✕Long-tail keywords aren't worth the effort due to low volume
- ✕Long-tail keywords are just longer versions of short-tail keywords
- ✕You need separate pages for every long-tail variation
- ✕Long-tail keywords don't help build authority
- ✕Only e-commerce sites benefit from long-tail keywords
Related terms
FAQs
How do you find long-tail keywords?
Use keyword research tools with filters for word count and volume, analyze search suggestions and 'People Also Ask' boxes, review Search Console for actual queries driving traffic, and listen to customer questions.
How long should a long-tail keyword be?
There's no strict definition, but long-tail keywords typically contain 3+ words. The key characteristic is specificity rather than length—highly specific two-word phrases can function as long-tail.
Should you target long-tail or short-tail keywords first?
For newer sites, start with long-tail keywords where you can realistically rank, then build toward more competitive short-tail terms as authority grows.