What is Pillar Content?
Definition
Pillar content is a comprehensive, authoritative resource covering a broad topic in depth, serving as the central hub that links to and from more specific related content.
Why pillar content matters
Pillar content matters because it establishes your authority on core topics. By covering subjects comprehensively, you demonstrate expertise and create a valuable resource that attracts links and repeat visitors.
Pillar pages create logical site structure through topic clusters. They serve as hubs connecting related content, making your site easier for both users and search engines to navigate and understand.
Well-executed pillar content can rank for competitive head terms while supporting cluster content that targets more specific long-tail keywords, creating a mutually reinforcing system.
Key concepts and types
- •Topic cluster model
The structure of pillar pages linked to multiple related cluster content pieces. - •Comprehensive coverage
Addressing all major aspects of a topic in sufficient depth. - •Internal linking hub
How pillar pages connect to and receive links from cluster content. - •Head term targeting
Pillar pages typically target broader, more competitive keywords. - •Regular updates
Maintaining pillar content freshness through ongoing updates and improvements.
Common misconceptions
- ✕Pillar content must be extremely long
- ✕One pillar page is enough for any topic
- ✕Pillar content doesn't need updating
- ✕Cluster content should never link to other clusters
- ✕Pillar pages work without supporting cluster content
Related terms
FAQs
How long should pillar content be?
Length should match the topic's scope—typically 2,000-5,000+ words. Focus on comprehensive coverage rather than hitting a word count. Every section should add value.
How many pillar pages should a site have?
Create pillar pages for your core topics—typically 5-10 for most businesses. Each pillar should represent a major area of expertise with enough subtopics to support a cluster.
What's the difference between pillar content and regular blog posts?
Pillar content is comprehensive, covering broad topics as definitive resources. Regular posts are typically narrower, addressing specific questions or aspects that link back to the pillar.