What is Rich Snippet?
Definition
Rich snippets are enhanced search results displaying additional structured information like ratings, prices, or images, making listings more visually prominent and informative.
Why rich snippet matters
Rich snippets matter because they make your search listings stand out visually. In a page of similar-looking results, rich snippets with stars, images, or other enhanced information draw attention and increase click-through rates.
Rich snippets communicate credibility and relevance before users click. Showing ratings, reviews, or pricing helps users quickly evaluate whether your page meets their needs.
Earning rich snippets requires implementing structured data, which also helps search engines better understand your content. This improved understanding can benefit rankings and visibility beyond just the enhanced display.
Key concepts and types
- •Structured data markup
Code (like Schema.org) that tells search engines what your content means. - •Review snippets
Star ratings and review counts displayed in search results. - •Product snippets
Price, availability, and other product details shown in results. - •Recipe snippets
Cooking time, calories, and ratings for recipe content. - •FAQ snippets
Expandable question and answer pairs shown below your listing.
Common misconceptions
- ✕Adding structured data guarantees rich snippets
- ✕All pages can earn rich snippets
- ✕Rich snippets directly improve rankings
- ✕You can control exactly how rich snippets appear
- ✕Rich snippets work the same across all search engines
Related terms
FAQs
How do you get rich snippets?
Implement appropriate structured data markup (Schema.org) on your pages. Use Google's Rich Results Test to verify your markup. Note that Google decides whether to display rich snippets—proper markup doesn't guarantee display.
Do rich snippets affect rankings?
Rich snippets don't directly improve rankings, but they can significantly increase click-through rates. Higher CTR may indirectly benefit rankings through improved user engagement signals.
What types of rich snippets exist?
Common types include review/rating snippets, product snippets, recipe snippets, FAQ snippets, event snippets, and how-to snippets. Availability depends on content type and proper structured data implementation.