What is Header Tags?
Definition
Header tags are HTML elements (H1-H6) that define headings and subheadings, creating a hierarchical structure that helps users and search engines understand content organization.
Why header tags matters
Header tags matter because they create structure that serves both users and search engines. Clear hierarchies help readers scan content and find relevant sections quickly, improving user experience and engagement.
Search engines use header tags to understand page structure and identify main topics. Headers provide context about what each section covers, contributing to relevance signals for specific queries.
Well-structured headers improve accessibility for screen readers, which navigate content using heading hierarchy. Proper heading structure makes content usable for all visitors.
Key concepts and types
- •Heading hierarchy
The logical progression from H1 (main title) through H2-H6 for sections and subsections. - •Single H1 practice
Using only one H1 per page to clearly identify the main topic. - •Semantic structure
Using headers for their structural meaning, not just visual formatting. - •Keyword placement
Natural incorporation of relevant keywords in headers when appropriate. - •Scannable content
How headers enable quick page scanning and improve user experience.
Common misconceptions
- ✕Header tags are just for making text bigger
- ✕You can skip heading levels (H1 to H4)
- ✕Multiple H1 tags improve SEO
- ✕Every paragraph needs a header
- ✕Headers should be stuffed with keywords
Related terms
FAQs
How many H1 tags should a page have?
Best practice is one H1 per page that clearly describes the main topic. While multiple H1s aren't technically wrong, a single H1 provides clearer structure.
Should headers contain exact match keywords?
Headers should be descriptive and can include keywords naturally, but prioritize clarity and user value over keyword placement. Avoid forced or awkward keyword insertion.
Does header tag structure affect rankings?
Header structure is a minor ranking factor. More importantly, clear headers improve user experience and help search engines understand your content, which indirectly supports rankings.